Blog
Digital Transformation
Customer Engagement Trends
Customer Engagement TrendsBrands are built on the success of their customer service. Instead of it being a responsive measure to deal with complaints, companies are learning to take personalised, empathetic customer care right to the heart of everything they do. This...
What’s New In Dynamics 365 and Power Platform Breakfast Seminar
What’s New In Dynamics 365 and Power Platform Breakfast SeminarDue to lockdown restrictions, it has been two and a half years since we, The CRM Team, have been able to host an in-person event with customers and prospects. So, when the President announced that hard...
The 4 Hurdles To Jump in The Digital Adoption Race
Overcome the challenges of digital adoption and build a digital culture within the workplace through strategy, training and change management.
Inspirational
Resilient Women
Resilient WomenWomen's month serves as a lovely reminder of how courageous women are. It is important for today's young girls to know and understand that a woman can accomplish things that go beyond what they think is possible. Throughout history, it has been...
Women and Work: Then, Now and What The Future Holds
Women and Work: Then, Now and What The Future HoldsWhen I was eighteen years old, I majored in English Literature in my Senior high school year. As we read the poems, plays and novels I was often struck by how the world has been unfair towards women. I was often...
Women Who Do It All: Family, Home, and Career.
Women Who Do It All: Family, Home, and Career.South Africa will celebrate this year’s Women's Month under the theme: “Women’s Socio-Economic Rights and Empowerment: Building Back Better for Women’s Improved Resilience". As part of The CRM Team's August monthlong...
D365 Business Applications
Why migrate to Dynamics 365 in the cloud?
Why migrate to Dynamics 365 cloud?The disruption and advancement we’re currently experiencing is largely because of the technology landscape that has changed, there's no going back. On-premise business solutions and costly infrastructure is something of the past. All...
The Benefits of Marketing Automation
The Benefits of Marketing Automation Marketing and sales strategies require some finesse in order to convert consumers into paying customers. Long gone are the days when you could cast your net wide in the hopes of catching one or two fish. Consumers are becoming more...
The Five-Minute Guide to Dynamics 365 Marketing
The Five-Minute Guide to Dynamics 365 Marketing Did you know the average consumer attention span is eight seconds? Research has shown that the average attention span has shrunk by nearly 25 percent between the years 2000 to 2015. Then, doesn't it then make sense to...
CDP & Customer Insights
Our vision for the Microsoft customer data platform
Our vision for the Microsoft customer data platformRealizing the Largest Benefits of Using Customer Data Platforms Customer Data Platforms (CDPs) are a modern solution to a modern problem: disconnected customer data. We’re currently living in a world full of data, but...
Customer Data Platform Growth Continues To Boom
Customer Data Platform Growth Continues To Boom Customer Data Platforms (CDPs) - The CDP market is booming, and it won't slow down any time soon. Customers are demanding more personalised interactions with brands, and brands who fail to meet these demands will likely...
Customer Data Platform
Transformation to Value: Customer Data Platform Marketing that lacks real-time data and client consent are referred to as Tone Deaf SPAM, and it is not only annoying but also unlawful under GDPR and POPIA regulations. I fell in love with customer data platforms (CDP)...
CRM
The Benefits of Marketing Automation
The Benefits of Marketing Automation Marketing and sales strategies require some finesse in order to convert consumers into paying customers. Long gone are the days when you could cast your net wide in the hopes of catching one or two fish. Consumers are becoming more...
Why marketing automation is important for every business – including yours
Why marketing automation is important for every business – including yours Many companies know the term “marketing automation”. But what, exactly, is it? In short, marketing automation is this: the digital tools that make marketing simpler and more effective. At a...
8 key benefits of marketing automation
8 key benefits of marketing automation In a nutshell, marketing automation refers to all the digital tools that help marketers reach customers more efficiently, effectively and scalably. But what are the real differences between business that use marketing automation...
Customer Experience
How Data Plays A Role In Customer Experience
How Data Plays A Role In Customer Experience. Businesses can no longer just offer the best product or service at the best price and be done with it. Consumers are now choosing to spend their money with companies that provide the best Customer Experience. It is...
4 Tips to Raise Long-Term Customer Engagement
4 Tips to Raise Long-Term Customer Engagement Have you been wondering lately how to improve customer engagement? It's no surprise that most of us wish we could improve customer engagement within our companies. But how do we do it? Is there a secret ingredient to...
How to be a customer-centric company
How to be a customer-centric company In the simplest terms, customer centricity is about listening to and learning from your customers. It’s about leveraging the information and knowledge you have about your customers to guide your business in a way that is resonant...